In 2020, we became the world’s first plastic neutral sports nutrition brand, achieved through our partnership with rePurpose Global – an international charity committed to reducing the amount of plastic waste in the oceans and landfill, reviving lives, and restoring nature’s balance.
What does it mean to be plastic neutral?
Being plastic neutral means that for every amount of plastic created, a measured equivalent of plastic waste is recovered and removed from the environment.
What does our partnership with rePurpose mean?
For every product we sell, we’re donating a percentage towards programmes that collect and recycle plastic waste from nature, equivalent to the amount we use in our packaging and operations. These programmes have been vetted and curated by rePurpose, and without our funding, the plastic we credit for would have continued polluting our environment for decades to come.
Our Impact Project with V Recycle, India
Crippled by excess consumption due to tourism and a complete lack of waste management infrastructure, Goa faces a significant waste problem. Waste management is severely under-funded in developing countries like this, and rapid urbanisation has led to an increase in plastic use, without sufficient investment in waste management and infrastructures. As a result, plastic is being dumped or burned openly, which damages ecosystems and leads to severe environmental and sanitation concerns.
All of our contributions are sent directly to our rePurpose partner, V Recycle – a waste management social enterprise based in Goa, India. V Recycle provides a variety of household and landfill waste management solutions - ranging from doorstep waste pickup, to extensive education programmes for students.
By supporting the organisation, we’re reducing the amount of plastic that gets sent to landfill and instead, ensuring it’s re-used in an environmentally and socially responsible way.
Through our work with rePurpose 47,463.52 kgs of plastic has been recovered, 54 tonnes of CO2 emissions have been avoided, and we've supported 10 waste aggregators and their families.
Conclusion
As you all know, our mission is to do things the better way – for people, the planet and animals. But the better way isn’t always the perfect way. It’s about making changes, where possible, to get closer to our greater goals. As a brand, we’re taking immediate as well as long-term action to address our environmental footprint - and we’re thrilled to be able to offset our plastic use while supporting such a great initiative. Although we have plenty more to do, we have a clear plan to ensure all of our packaging is fully recyclable by the end of 2023. See our Microsite on the RePurpose Global website here.
Our Forest Stewardship Council (FSC) Certification
Find out how we're miniming our impact on the planet with FSC certified packaging.
Reducing Carbon and Energy
By choosing plant-based products, together we are reducing our carbon footprint.
